Smarthouse Ottawa Presentation Centre

Client | Urban Capital

Role | Art direction, design and production

Studio | 52 Pick-up Inc.

Smart House is a condominium development project featuring small, yet highly functional units that are designed to save space. The project was initially launched in Toronto by Urban Capital and with its success in sales, the company decided to develop a second project in the city of Ottawa.

The new presentation centre was designed to work within an existing space being used to sell another development project. Utilizing the existing space to our advantage, various nooks were created to help keep the design interesting and allows for visitors to easily flow through the space.

 A large frosted vinyl logo welcomes visitors, while the large patterned wall directly in front of the main entrance creates a big impact. The floorplans are positioned at the front of the centre for accessibility to visitors, with more information about the project placed around the corner in an existing meeting room.

 The established brand colours of Smart House (red, white and black) were using harmoniously to create a light and airy feeling and using a mixture of matte and gloss finishes help to create visual depth to the interior and exterior.

Assets Developed

• Presentation centre design, interior and exterior signage