Lunu-luxe brand development + design

Client | Lunu-luxe

Role | Art direction, design and production

Most cuticle oils on the market are mass-produced in large quantities with synthetic ingredients and scents. Lunu-luxe takes a different approach by developing small batch, artisan oils made from vegan and cruelty-free ingredients, creating a unique position in an already saturated marketplace.

It was important to create a luxury brand with a sophisticated feel while still maintaining a sense of playfulness. This was achieved through the use of an abstract moon pattern, metallic colour palette and elegant typography.

Assets Developed

• Branding development and design

• Product packaging

• Marketing and sales collateral