The Southwood
Client | Streetcar Developments
Role | Creative lead and art direction, design and production
Studio | 52 Pick-up Inc.
The Southwood Phase 1 and 2 is a boutique condominium development in the Upper Beaches in Toronto. Due to the location of this project in the Upper Beaches and the spacious suites available, Streetcar Developments, the real estate firm behind the project, decided to focus on young families and downsizers as their main target audience.
A dynamic sub-brand was created using corporate colours, graphics, messaging and warm neighbourhood photography. This marketing approach attracted potential buyers that valued balancing a dynamic urban lifestyle with purchasing an affordable home in Toronto.
Assets Developed
Direct mail pieces, floorplan handouts and brochures
Print advertisements and e-blasts
Billboards, a-frame signs, interior and exterior signage
Presentation centre design
The Southwood presentation centre was featured on the Best of Toronto website. Click here to explore the space.
The Southwood presentation centre was featured on the Best of Toronto website.
Click the button below to view the photos.